Cookies Policy

1. What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or tablet) by your web browser when you visit a website. They allow the website to recognise your device and remember certain information about your session or preferences across multiple visits.

Similar technologies include web beacons (small transparent images used to track page visits), local storage (browser-based storage for app data), and server-side tracking (such as Meta's Conversions API). This policy covers all such technologies we use.

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2. Legal Basis for Using Cookies

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), where cookies collect personal information (such as an IP address or browsing history linked to an individual), we are required to handle that information in accordance with the APPs. We collect and process this data on the basis of your consent (where required), legitimate business interests, and contractual necessity. We do not use cookies to collect sensitive information about health, religion, or political views.

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3. Categories of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the operation of our website. They enable core functionality such as page navigation, form submissions, and secure login sessions. Without these cookies, our website cannot function properly.

• Session management and authentication tokens.
• CSRF (Cross-Site Request Forgery) security tokens for form protection.
• Load balancing identifiers to ensure consistent server responses.

These cookies cannot be disabled without impacting website functionality. They do not require your consent under Australian law as they are technically necessary.

3.2 Performance & Analytics Cookies

We use Google Analytics 4 (GA4) to collect aggregated, anonymised data about how visitors interact with our website. This helps us understand:

• Which pages are most visited and for how long.
• How visitors navigate between pages.
• Where visitors come from (search engines, social media, direct).
• Device types, browser versions, and geographic regions (at city level).
• Bounce rates and conversion funnel drop-off points.

GA4 data is processed on Google's servers in the United States. We have configured GA4 with IP anonymisation and data retention limits. You may opt out via the Google Analytics Opt-Out Browser Add-on.

3.3 Functional / Preference Cookies

These cookies remember your preferences to improve your experience on repeat visits. This includes remembering dismissed notices and contact form prefill data. These are set only for the duration of your session or a defined short period.

3.4 Marketing & Targeting Cookies (Meta Pixel & CAPI)

As a digital marketing agency, we deploy the Meta Pixel (browser-side) and the Meta Conversions API (CAPI) (server-side). Together, these technologies:

• Track website events (page views, button clicks, form submissions) to measure Meta advertising campaign effectiveness.
• Enable retargeting — showing relevant ads to users who have previously visited our website.
• Build Custom Audiences and Lookalike Audiences on Facebook and Instagram based on anonymised hashed data.
• Optimise ad delivery algorithms by feeding accurate conversion signals server-side, independent of browser-based cookie restrictions.

You may opt out of Meta's ad targeting via your Facebook Ad Preferences.

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4. Cookie Retention Periods

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5. Third-Party Cookies

Some cookies on our website are set by third-party services embedded in our pages (e.g., YouTube video embeds, Google Maps, or LinkedIn Insight Tags). We do not control these cookies directly — please refer to the respective providers' privacy and cookie policies. These third parties may use cookies to track your activity across multiple websites for their own advertising and analytics purposes.

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6. How to Manage & Opt Out of Cookies

You have the right to control which cookies are placed on your device. Your options include:

• Browser Settings: Most browsers allow you to view, manage, block, or delete cookies via their privacy/settings menu.
• Google Opt-Out: Install the Google Analytics Opt-Out Add-on to prevent GA4 tracking.
• Meta Ad Preferences: Manage your Meta advertising settings at facebook.com/ads/preferences.
• Do Not Track: Some browsers offer a "Do Not Track" (DNT) signal. We respect this preference where technically feasible.
• Australian Opt-Out Platform: Visit youronlinechoices.com.au to manage your ad preferences across participating networks.

Please note: Blocking or deleting strictly necessary cookies may impair the functionality of our website, including contact forms and navigation features.

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7. Your Privacy Rights

Under the Privacy Act 1988 (Cth), you have the right to access, correct, and request deletion of personal information we collect via cookies. To exercise these rights, please contact us via our Contact Page. For tracking data held by third parties (e.g., Meta or Google), please contact those providers directly.

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8. Policy Updates

This Cookies Policy may be updated periodically to reflect changes in technology, legal requirements, or our business practices. The "Last Updated" date at the top of this page will reflect any revisions. We encourage you to review this policy regularly.